Perhaps you already have though to be exemplary marketing plan for 2017, and you might even have worked through every detail. But the problem is this: if you do not predict the audience on the Internet, then it is worthless in creating such a strategy, it is very easy to focus on the simple extension of what is already working, and do not pay due attention to the study of new channels and future technology trends.
Marketers seeking to be at the forefront of progress and must always follow the latest trends. And so the below information will be extremely useful to you. What will be the Internet audience in 2017? The analysis forecasts the lists for 2017, relating to Internet marketing and advertising gives 5 new ideas:
Brands will buy media companies to satisfy their needs for content marketing
We all recognize the content-marketing – the main and most reliable channel of communication of companies is with consumers. What does this mean in the context of the forecasts for 2017?
“In 2015 we will see an increased interest in buying major brands of media – corporations will throw money and strive as soon as possible to attract a loyal audience.”
“Large-scale campaign can simply buy an advanced platform content, while small, lacking technology and human resources, will be in full” flight “.”
Brands will expand its cooperation with well-known content creators
There are several predictions based on statistics of the Internet audience, according to which in 2017 the popularity of video marketing as a promotional channel will reach unprecedented proportions.
Brands finally recognize YouTube as a major platform. You want to reach out to teenagers? Create a high-performance content with the YouTube; It is the most important and most obvious opportunity that the big brands are missing today. ”
All of us have long been known about the effectiveness of personal authority in marketing, but apparently, in 2017 we will see examples of a far more sophisticated and creative cooperation – Audience numbers online celebrities have to compete with pop stars, and marketers are beginning to realize, how powerful a marketing tool it can be.
Tools of personalization and recommendations for content marketing will become more popular
Business, the essence of which is to find ways of providing content to users, is still at an early stage of its development. Author list forecasts, published on the website indicates that such technology has long been used by Internet shops, but newer tools allow you to use advanced features personalization and retargeting a wider range of companies, including B2B.
It is easy to imagine how you can combine Google Glass or iBeacon and give professionals a content marketing opportunity to convey information to users at the right time. Perhaps the Internet audience research will lead to the fact that in addition to messages about discounts and special promotions, we will also send a video or an article related to what we are doing or where we are at any given moment.
New marketing channels
Throughout 2016 marketers wondered about how wearable technology or Soup (e.g., Smart Watch or Google Glass devices) will change the advertising industry. Since these gadgets sharpened by collecting information about users (to improve the user experience and provide more personalized information), markets and advertisers see this as a huge opportunity.
Perhaps this coming year will be a point when all our fantasies about marketing using wearable technology will become a reality. It is believed that by the end of 2017. “Wearable technology will become so widespread that we will see the first examples of use in marketing.”
Today, consumers every day surrounded by an incredible amount of advertising on a variety of brands, which means that the creation of a unique, exciting user experience is the key to draw attention to a particular offe and convert users and Internet audience into profit.
One of the best ways to get ahead – be a pioneer in the application of the latest technologies and tactics. So take some time to study the online marketing certification in 2017 and think about how to address these trends in your strategy for the coming year.